The year was 2005. The market was hot. White hot. Jump up and down, and yell I’m a pony! hot. Everyone within the city limits of Scottsdale AZ had or was in the process of obtaining their Real Estate license. By July, I had lost former clients to chiropractors, dentists, doctors, doctors’ spouses, doctors’ spouses’ doctors … I thought I had experienced it all. Mind you, the prevailing thought at the time was that a chimpanzee with a business card could sell a house. And he probably could have with a Multiple Offer Addendum and a cell phone, but I digress. One day while running my daily search of the new inventory in McCormick Ranch, I see a suspiciously familiar address. I pull up the listing and do the whole Is that …? No, can’t be. But it looks …? NOOOO!!! bit.
Sure enough, it was the lovely couple I had sold the home to a few years back and had only recently visited over the holidays. My mind raced.
What did I do wrong? Are they upset with me? Did I fail to keep in touch? Did I keep in touch too much? Is it because I mangled their son’s name that time we ran into each other at the coffee shop?
After letting my stomach churn over the myriad ways I could have potentially brought this upon myself, I finally picked up the phone. After two rings, a familiar voice answered. Mindful to make sure that I did not say anything that could be construed as tampering with another agent’s listing, I simply blurted out, “What happened?”
Long story short: The wife’s hairdresser had recently gotten her Real Estate license to use on the side. Now, in my opinion, the words “hairdresser” and “Realtor” should never collide in the same sentence, but apparently not everyone agrees. No one would ever in a million years sit down at a chair and let me go to town with a pair of clippers and #2 attachment, but my highly educated clients made the decision to help her out by listing a $500,000 asset for sale and purchasing a million dollar property with her.
Now, I will not pretend that I did not first take the news personally and selfishly. That is a big chunk of business to lose to a hobbyist, and it stung. The value proposition of hiring a full-time, active agent did not outweigh the desire to help a friend get started in the industry. That is not an easy pill to swallow. What’s worse and ultimately paramount, however, is the disservice such a choice can do to the consumer him or herself. When you don’t engage in the practice of selling Real Estate but once or twice a year, if it all, you put the people you represent at an immediate disadvantage. You simply don’t know what you don’t know.
And sadly, in this case, my former clients … ultimately got a bad haircut.
It serves as a reminder that it doesn’t go without saying to the general public that all agents are not interchangeable. The effect of the misconception that we are can have a monumental effect on your bottom line and long-term satisfaction. As such, I try to use such experiences as teachable moments.
Remember, folks. We all want to help our friends and family members when and where we can, but think carefully before employing someone to guide you through a home sale or purchase if it is just their “side hustle.” This is not a profession that requires an advanced degree or special skill set over and above modest intelligence, tenacity, and a willingness to leverage your knowledge and experience for the benefit of your clients, but it does require practice. Experience. Repetition. Like any other human endeavor performed exceptionally, if never perfectly.
I don’t begrudge anyone the opportunity to make a little extra money in their spare time, but I firmly believe there is value to hiring someone who is working in their primary field of expertise. Hire your neighbor’s kid to pull your weeds. Hire your nephew’s girlfriend to walk your dog.
But when you have a major service need, I would advise the following:
- Need roof work done? Hire a roofer.
- Need your transmission serviced? Hire a mechanic.
- Need a haircut? Hire a barber.
- Need to buy or sell a home? Hire a Realtor.
And not a moonlighter. An active, full-time Real Estate professional who has been there, done that, and won the cheesy t-shirt in a home tour group raffle.
After all, if you don’t want me fixing your fade after spending my evenings learning the craft via YouTube, you probably don’t want your hair stylist selling your house.
Paul has been selling the greater Phoenix area as a full-time Realtor for over 20 years now. For all of your Scottsdale AZ Real Estate needs, please visit him at www.scottsdalepropertyshop.com