Tag Archive: marketing

New NAR Initiative Forces Realtors to Update Avatars

(Washington DC) – In a statement released this morning, the National Association of Realtors® announced a new initiative aimed at curbing abuse in photographic representation amongst its membership in the virtual sphere. “This initiative has been ten years in the making,” according to NAR spokesman,Trevor Null. “Ever since Realtors entered the online space en masse,…

Failed Business Slogans

As I prepare to place a new business card order for the first time in forever, certain aspects of its predecessor can stand some revision. After years of template neglect, for instance, I’m humiliated to admit that my email still reflects the AOL address I acquired in college. While not amongst the technology snobs (you…

What’s Mean and Grey and Stupid All Over?

There are dragons lurking in the dark recesses of your property listing.  Mean dragons.  Scaly, grey, mean dragons that might rise up out of their lairs and go all Godzilla on your potential showings if left unchecked. And what, pray tell, is the name of these marauding reptiles? “REALTOR Remarks” Ah yes, that hobgoblin of…

I Do Not Have a Magnet On My Car (Redux)

I have been told that personal branding is a vital part of a successful Realtor’s marketing toolbox.  Ad nauseum.  To an extent, I agree.  As any production-based entrepreneur will attest, competence is only part of the equation.  If the general public does not know you exist, you will starve.  It’s as simple as that.  That…

1988 Called. It Wants Its Sign Riders Back.

not selling houses the old fashioned way

There is nothing the Real Estate industry loves more than a good cliche.  The more hackneyed the slogan, the more likely we are to roll it into our marketing campaigns.  Take the expressions which appear on an old industry stalwart, the sign rider, with frightening regularity.  Intended to separate a listed house from the herd,…

Spontaneous Budgetary Combustion and the Quest for Marketing Fire

Never confuse activity with production. As powerful a five word mantra that a salesperson will ever encounter.  When it comes to managing one’s business, the seductive powers of activity are often enough to lead a good REALTOR astray.  While the carefully laid out marketing campaign gets left at home, the erstwhile agent steps out with…

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