I must confess, most solicitations to follow a local business on Twitter, Facebook or any other recently-sprouted head of the social media hydra are met with the same level of enthusiasm I once harbored for an extra trip to the orthodontist.
Sure, I’ll “like” your fanpage! And maybe later we can head over to Dr. Evil’s office for a superfluous tightening!
While following another’s social exploits is comparatively painless, it is often every bit as pointless. Today’s consumer is besieged with invitations to like, follow, connect, kneel and kiss the rings of businesses across the myriad social platforms. It’s not enough that you subscribe to the blog or sign up for the newsletter, they must own you everywhere their online profile intersects with the public.
But to what end?
Why must you “follow” someone here if you already “like” them there? What additional benefit do you gain from this demand for universal allegiance?
Social media efforts tend to be a cross-pollinated mess. Good little worker bee that I am, my own marketing “campaigns” in this forum are no exception, having devolved into a black hole of pithy renduncy. A blurb on twitter, a joke on Facebook, links to new listings and blog posts on each … I have really provided no compelling reason to follow me or my business across multiple venues.
Henceforth, I will be using the Scottsdale Property Shop page on Facebook to exclusively promote the “Scottsdale Foreclosure Value of the Day” and other daily property bargains that catch my eye. Not really blog fodder, it’s more at home on our fan page than within the confines of this site. While you, the consumer, can continue to perform your own home searches and sign up for listing alerts here, you’ll want to fan up our page to follow along with these pre-screened daily property selections.
You can continue to comb through the MLS for the best values yourself, or you can let us do it for you. Your choice.
Sure, there will still be a little of the humor and observation that tinges everything we do, but the page itself will be purposeful, not just another outlet for promoting this site.
So what are you waiting for? Now that there is an actual reason to do so, go ahead and “like” us on Facebook. You won’t feel a thing.
Oh, but the Twitter handle? @PaulSlaybaugh is still reserved for nonsensical shenanigans. Follow at your own intellectual peril.